Packaging is often printed in multiple locations worldwide. The color blocks help ensure that the packaging looks identical regardless of where it’s printed, maintaining the brand’s visual integrity.
Do They Relate to the Food?
No, these circles have nothing to do with the food itself. They are purely a technical aspect of the packaging process, designed for the printing teams to ensure the packaging matches brand specifications.
How It Works
Technician Checks: During production, printers use the color blocks to test and calibrate their machines.
Alignment and Ink Flow: The shapes also help ensure that the printing plates are correctly aligned and that the ink is flowing smoothly.
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