While the move drew attention because of its political message, Alverson later told The New York Times that the experiment also stemmed from years of financial challenges operating a traditional restaurant.
“I have succeeded more than I ever did when I was running a conventional business employing 22 people,” Alverson told the outlet of the donation-based model. “I think that’s proof that something is wrong.”
Between 40% and 50% of customers currently do not pay for their meals, yet the restaurant has continued to thrive, The Times reported.
“I’ve been fighting to make a profit for 15 years, and I don’t think it’s possible without taking advantage of people,” Alverson told the newspaper. “We’re stepping out of the system.”
Alverson launched Post Modern Times, previously known as Modern Times, in 2011, using money from the sale of a used bicycle business, and spent years trying to make the restaurant financially sustainable. Before the pandemic, the restaurant was profitable most years, though its profit margins never exceeded 10%, he told The Times.
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